Blog Library

Networking inside the travel industry

How to Become a Super-Connector and Why It Matters

Networking…an ugly 10 letter word. Or at least most people think so.  “Can’t wait to head out to my next networking event!” said no one ever. Yet, networking is one of the most effective forms of organic marketing, any marketing really. So why are we loathe to get out

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How to grow your travel business on a budget

How to Grow a Travel Business on a Budget

Basic accounting translates to….Revenue, less expenses = profits.  That’s the equation. Simple enough. And when the sum of your expenses exceeds the sum of your revenue, let’s just say you don’t have to have a fancy ivy league CPA certification to know that ain’t good. The problem is… for

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there is no such thing as a mistake

The Fascinating Truth About Making Mistakes

A few years ago, I stumbled across “the work” of Byron Katie. If you’ve ever tip-toed down the yellow brick road of personal development, it won’t be long before you encounter the teachings of Katie. Many a guru has attributed portions of their success to what she refers to

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how to write effective copy on your travel website

5 Copywriting Mistakes That Could Be Costing You Clients

First, things first. What the hell is copywriting? This leads us to one of the first mistakes travel advisors make when it comes to writing effective sales copy for their travel websites. Mistake #1 –  Confusing copywriting with content writing and other works of literary art Copywriting is a

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why should i become a travel agent

11 Things I Miss About Working in a Cubicle

(now that I work from home and for myself) It’s Thursday morning, post labour day and back-to-school time. Once upon a time, when I worked in an office, I would have spent this morning laying out school clothes, flipping morning pancakes, feeling for moisture on the kids’ toothbrushes. I

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how to close a travel booking

How to Use Winning Strategies to Close a Deal

I’ve written about sales strategies in the past, but not specifically about closing a sale. A great analogy to highlight the difference would be to liken them to the types of punches Claressa Shields would throw in a ring. The Sales Strategies are the jabs whereas the Close Strategies

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why hire a coach in the travel industry

Why It’s High Time to Invest in a Business Coach

We all know it’s important to invest in our futures. Grab any financial guide off the bookshelf at Barnes & Noble and you’ll be taught the value of investing. Forego that Starbucks frappuccino latte in lieu of a deposit into your 401K, or RRSP. You’ll be rolling on a

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travel agent etiquette

How to Handle a Travel Client’s Common Questions

I talk to travel advisors every day. It’s important for me to keep my ear to the ground and understand their pain points so that I can deliver valuable content. Whether it’s through the agents I meet in industry Facebook groups or from the advisors who have become my

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How to Get Rid of Your Feelings of Overwhelm

Do you ever feel like one of those X-Factor performers with one too many plates swirling in the air – knowing full well that once gravity has its way, one of those fine bone china saucers will come crashing down and bonk you on the forehead? And then worse…nobody

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What’s Blocking the Growth of Your Travel Business

And no, 🦠😷🚫🤒🦠 is not what I am referring to here. Even given the current landscape, the general unease paired with the uncertainty about the future of travel, the feedback I’m hearing from the travel advisors I speak with weekly is that there is demand. Most agents say that

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Value vs. Time – What is the Value of Your Time

The question I often get asked from outsiders looking into the travel profession is undoubtedly… “Can you really make money as a travel agent?” It comes up so often that I feel drawn to address it. Regardless of whether you are working as an independent travel consultant. Or if

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The Secret Strategy for Getting What You Want; Ask

“I was wondering if I might be able to get a Venti for the price of a Grande?” I asked. “Ummmm, no.” was the attitude-ladened response that came back from the judgy-sounding Starbucks barista. Awkward, yes. But I made it through the exercise – unscathed. Only nine more times

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A Thing or Two from the University of Dr. Seuss

I must confess, before I had children, I don’t recall reading a lot of Dr. Seuss. Sure, every Christmas, I’d dress up in my red flannel onesie with a bowl of popcorn, cuddle up under a blankie and watch “The Grinch Who Stole Christmas” but beyond that, meh, I

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Is Money Really a Dirty 5-Letter Word?

It was 5:30 in the morning…standing beside the baggage claim area at Gatwick airport in London. My colleague and I had just gotten off a 7-hour red-eye originating in Toronto. I’ve never managed to master the art of sleeping at a 90-degree angle. And this colleague was a friend

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Building a Better Mousetrap in the Travel Industry

and Swimming Away From the Noise Blue Ocean Strategy – have you heard of it? No, it’s not some eco-project with aspirations to save the dolphin and the turtle population – although that’s not a bad thing. If you’ve ever taken a marketing course, you’ll remember that day one

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How to Write a Good Blog Versus a Good Email

Content, content, content. The bane of any travel agent’s existence. Well, that and maybe last-minute airline cancellations. By now, you know that not only do you need to be on social media consistently creating catchy captions, but you’ve also been told you have to write blog content for your

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How to Use Words More Powerfully When Selling Travel

As Kevin Spacey’s character says to the young female reporter in Season 1, Episode 1 of House of Cards… “Words matter very much, Ms. Barnes.” Don’t they say that a picture is worth a thousand words? I’ve always felt that cliche made words seem irrelevant or invaluable.  I mean…after

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How to Stop Wasting Time By Using Automation

Ever wonder how some people manage to get so much done when you barely have time to shower, and your To-Do list looks like the floor of a 13-year-old girl’s bedroom? Or maybe the floor of YOUR bedroom? Truth is…those other people could be pulling a warm, cozy turtleneck

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How to Choose a Domain Name That Doesn’t Suck

So let’s say I’m beginning to convince you. And you’ve started thinkin’…”Huh, it might be nice to start my own business and work for myself. I’m so over being micromanaged by my boss. It’s time for me to step out on my own.” Great! That’s an excellent first step.

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Living a Tough Life in the Travel Industry

Let me set the stage.  The heat of the sun licks my toes as, for a brief sec,  I look up from my copy of Gabby Bernstein’s The Universe Has Your Back –– long enough to spot a Blue-eared kingfisher settling on the edge of the infinity pool overlooking

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Never Lose a Sale Because of the Price

Seth Godin warned when you compete on price; it’s just a race to the bottom. Yet I see it happen all the time, especially in the travel industry. If you work in this biz, you know what I’m talking about. I don’t blame our clients for wanting to get

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5 Ways to Create Loyal Connections With Your Client

The fourth “C” to the five pillar pentalogy of brand marketing is creating a connection. I am sure you’ve heard it said before that people buy from who they know, like and trust. And how does one achieve that holy trinity but through establishing a connection. At the end

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Consistency is Queen

Consistency is Queen

There are five C’s to brand marketing. I’ve talked about Creating Killer Content in a previous post that you should read if you haven’t yet. Having engaging content is the most critical pillar in brand marketing. Without it, nothing else matters. But if creating killer content is the King

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Networking Made Easy

Virtual Networking

Does anybody really like to network? Honestly? Maybe there are some extroverts in the world who embrace awkward first meetings and thrive in group environments. But I’m going to bet that even if you consider yourself an extrovert, networking still comes with its challenges. Traffic. Parking. Finding the appropriate

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5 Must-Have Photo Editing Apps

You’ve often heard the adage…”A photo is worth a thousand words” Eeesh, if that were only true, I could insert one of those bad boys right here and call it a day on this post eh? But seriously, it’s a common saying because it’s actually true. When it comes

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“No” is Only for Bad Dates

A few weeks ago, I had a rant about why it’s important to say “no” vs “yes” in a majority of situations. If you missed it, you can read it here. That article was more about staying focused as opposed to following Alice down a rabbit hole. That’s not

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8 Steps to Writing an Effective Complaint Letter

I’ve read my fair share of complaint letters. AND…I’ve written a few as well. I fear I’ve been on both offence and defence so often that I’ve come to realize that there is an art form to writing an effective complaint letter – one that gets money back for

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Yes vs. No – The Debate Unravelled

Fomo, it’s a thing right? I know it is because I have suffered from it my entire life. So much so that it’s crippled me at times to the point that I just need to get shit done but instead, I’m saying yes to things that completely drain me

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But I Don’t Like Selling

“I’d love to do what you do Diane but I don’t like selling. Nah…It’s just not for me.” It’s the thing I hear the most when I ask people why don’t they quit their job and do what I do, if they love to travel so much. Everybody thinks

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