How to Win Travel Clients with These 7 Guaranteed Sales Strategies

selling tips for a travel agent

I struggled to decide if I was going to tackle the topic of sales today or not. Why? Because in the world of content marketing, rule number one is to give your audience what they want. And… most travel advisors believe themselves to be great sellers. It’s the one constant in my consultation calls. Agents […]

“We Found a Better Price on the Internet; Can You Match It?”


Anyone who has been a travel agent for any amount of time….say they started a hot minute ago, will have heard the following phrase at some point in their career. “We were researching the trip online last night, and we found this exact holiday for $XXXX cheaper.” Let’s set the stage. Your clients, Mildred and […]

How to Use Words More Powerfully When Selling Travel


As Kevin Spacey’s character says to the young female reporter in Season 1, Episode 1 of House of Cards… “Words matter very much, Ms. Barnes.” Don’t they say that a picture is worth a thousand words? I’ve always felt that cliche made words seem irrelevant or invaluable.  I mean…after all, if you need 1000 words […]

“No” is Only for Bad Dates

A few weeks ago, I had a rant about why it’s important to say “no” vs “yes” in a majority of situations. If you missed it, you can read it here. That article was more about staying focused as opposed to following Alice down a rabbit hole. That’s not what I’m talking about today. Nope. […]


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