How to Write a Good Blog Versus a Good Email

what-to-write-in-a-travel-website-blog

Content, content, content. The bane of any travel agent’s existence. Well, that and maybe last-minute airline cancellations. By now, you know that not only do you need to be on social media consistently creating catchy captions, but you’ve also been told you have to write blog content for your website. And if that’s not enough…ugh, […]

How to Use Words More Powerfully When Selling Travel

How-To-Sell-Travel

As Kevin Spacey’s character says to the young female reporter in Season 1, Episode 1 of House of Cards… “Words matter very much, Ms. Barnes.” Don’t they say that a picture is worth a thousand words? I’ve always felt that cliche made words seem irrelevant or invaluable.  I mean…after all, if you need 1000 words […]

5 Ways to Create Loyal Connections With Your Client

importance-of-building-rapport

The fourth “C” to the five pillar pentalogy of brand marketing is creating a connection. I am sure you’ve heard it said before that people buy from who they know, like and trust. And how does one achieve that holy trinity but through establishing a connection. At the end of 2019, there were close to […]

Consistency is Queen

Consistency is Queen

There are five C’s to brand marketing. I’ve talked about Creating Killer Content in a previous post that you should read if you haven’t yet. Having engaging content is the most critical pillar in brand marketing. Without it, nothing else matters. But if creating killer content is the King to brand marketing, “Consistency” is the […]

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