As Kevin Spacey’s character says to the young female reporter in Season 1, Episode 1 of House of Cards… “Words matter very much, Ms. Barnes.” Don’t they say that a…
The fourth “C” to the five pillar pentalogy of brand marketing is creating a connection. I am sure you’ve heard it said before that people buy from who they know,…
There are five C’s to brand marketing. I’ve talked about Creating Killer Content in a previous post that you should read if you haven’t yet. Having engaging content is the…
To know what people want to read - and delivering it to them...well that’s the holy grail! I’d be evoking my inner Pinnochio if I said I didn’t struggle with…
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