Just as you’ve come to accept the fact that green vegetables deserve a spot on your dinner plate, you also realize that running a business today can’t survive without social…
Seth Godin warned when you compete on price; it’s just a race to the bottom. Yet I see it happen all the time, especially in the travel industry. If you…
The fifth “C” in the five-part series of the 5 “C’s of brand marketing is “Client Acquisition.” And really when it comes down to it, one would think it should…
The fourth “C” to the five pillar pentalogy of brand marketing is creating a connection. I am sure you’ve heard it said before that people buy from who they know,…
Avoid these Five common mistakes When I was a kid, every Sunday, my Dad and I would sit in front of the TV and watch Abbot and Costello. It was…
There are five C’s to brand marketing. I’ve talked about Creating Killer Content in a previous post that you should read if you haven’t yet. Having engaging content is the…
To know what people want to read - and delivering it to them...well that’s the holy grail! I’d be evoking my inner Pinnochio if I said I didn’t struggle with…
Does anybody really like to network? Honestly? Maybe there are some extroverts in the world who embrace awkward first meetings and thrive in group environments. But I’m going to bet…
You’ve often heard the adage…”A photo is worth a thousand words” Eeesh, if that were only true, I could insert one of those bad boys right here and call it…
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