How to Avoid Common Mistakes When Starting Your Travel Business
I thought I’d share some of my biggest mistakes so far in launching my travel business. Why? Nobody wants to play the role of the fool, right? But I also…
How to Write a Good Blog Versus a Good Email
Content, content, content. The bane of any travel agent’s existence. Well, that and maybe last-minute airline cancellations. By now, you know that not only do you need to be on…
How to Use Words More Powerfully When Selling Travel
As Kevin Spacey’s character says to the young female reporter in Season 1, Episode 1 of House of Cards… “Words matter very much, Ms. Barnes.” Don’t they say that a…
Five Recommended Books That Will Improve Your Life in 2021
To be completely frank, narrowing down this list to only my top five has been a lesson in ancient water torture. Okay, maybe I’m slightly heavy-handed with hyperbole in this…
What you Need to Know Before Choosing an Email Service Provider
I’m sitting here with my triple espresso trying to figure out just how am I going to make this mind-numbingly boring topic, fingernail bitingly consumable. What can I say...I like…
How to Choose a Domain Name That Doesn’t Suck
So let’s say I’m beginning to convince you. And you’ve started thinkin’...”Huh, it might be nice to start my own business and work for myself. I’m so over being micromanaged…
10 Mistakes That Could Be Jeopardizing Your Instagram Growth Strategy
Just as you’ve come to accept the fact that green vegetables deserve a spot on your dinner plate, you also realize that running a business today can’t survive without social…
Never Lose a Sale Because of the Price
Seth Godin warned when you compete on price; it’s just a race to the bottom. Yet I see it happen all the time, especially in the travel industry. If you…
How to Attract the Perfect Client to Your Travel Business
The fifth “C” in the five-part series of the 5 “C’s of brand marketing is “Client Acquisition.” And really when it comes down to it, one would think it should…
5 Ways to Create Loyal Connections With Your Client
The fourth “C” to the five pillar pentalogy of brand marketing is creating a connection. I am sure you’ve heard it said before that people buy from who they know,…