How to Price Your Next Travel Quote Using these 17 Strategies


Anyone raised in the infomercial era known as the 80s and 90s…can appreciate the call to action….” But wait, there’s more. Not only do you get this lovely set of Ginsu knives for only $19.99, but today, for a limited time only, if you call within the next 30 minutes, we are going to be […]

What’s Blocking the Growth of Your Travel Business


And no, 🦠😷🚫🤒🦠 is not what I am referring to here. Even given the current landscape, the general unease paired with the uncertainty about the future of travel, the feedback I’m hearing from the travel advisors I speak with weekly is that there is demand. Most agents say that they are busy. That’s not to […]

Are You Making One of These 9 Critical Mistakes With Your Travel Agent Website


Ahhh…your travel agency website. The new virtual storefront for every travel business. Long gone are the days that Bob and Margaret loaded into the car and made their way down to the neighbourhood travel agency. But even pre-pandemic, there was a growing number of agents who were moving to a home-based set-up. And now that […]

How to Build Your Personal Brand in the Travel Industry


Ahhhh, the life of an influencer. Hanging out at Coachella, sipping Moet & Chandon Rosé on a yacht off the Mediterranean coast, private jets, Gucci, #selfie. Being famous for nothing. Seems like a pretty cool gig, but one that the average person struggles to relate to. Most of us see it as a “them” vs. […]

The Secret Weapon You Need to Know For Your Travel Business


Human beings have always been cautious social animals. “To boldly go where no man has gone before,” might be a catchy tagline for the Starship Enterprise, but for normal folk…not so much. Most of us are scaredy-chickens. Being the first to try something often offers no appeal at all. Case in point…I don’t care how […]

A Thing or Two from the University of Dr. Seuss


I must confess, before I had children, I don’t recall reading a lot of Dr. Seuss. Sure, every Christmas, I’d dress up in my red flannel onesie with a bowl of popcorn, cuddle up under a blankie and watch “The Grinch Who Stole Christmas” but beyond that, meh, I had no reason to crack open […]

Building a Better Mousetrap in the Travel Industry


and Swimming Away From the Noise Blue Ocean Strategy – have you heard of it? No, it’s not some eco-project with aspirations to save the dolphin and the turtle population – although that’s not a bad thing. If you’ve ever taken a marketing course, you’ll remember that day one usually starts with the prof talking […]

5 Tips How to Cleverly Outsmart Google’s Spam Filter


If a tree falls in a forest and no one is around to hear it, does it make a sound? Does an email that goes directly into a spam filter have any useful info to share?  These are the types of philosophical questions that have been plaguing the sages for millennia. Okay, at least since […]


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