How to Build Your Personal Brand in the Travel Industry
Ahhhh, the life of an influencer. Hanging out at Coachella, sipping Moet & Chandon Rosé on a yacht off the Mediterranean coast, private jets, Gucci, #selfie. Being famous for nothing.…
The Secret Weapon You Need to Know For Your Travel Business
Human beings have always been cautious social animals. “To boldly go where no man has gone before,” might be a catchy tagline for the Starship Enterprise, but for normal folk...not…
A Thing or Two from the University of Dr. Seuss
I must confess, before I had children, I don’t recall reading a lot of Dr. Seuss. Sure, every Christmas, I’d dress up in my red flannel onesie with a bowl…
Building a Better Mousetrap in the Travel Industry
and Swimming Away From the Noise Blue Ocean Strategy - have you heard of it? No, it’s not some eco-project with aspirations to save the dolphin and the turtle population…
5 Tips How to Cleverly Outsmart Google’s Spam Filter
If a tree falls in a forest and no one is around to hear it, does it make a sound? Does an email that goes directly into a spam filter…
How to Avoid Common Mistakes When Starting Your Travel Business
I thought I’d share some of my biggest mistakes so far in launching my travel business. Why? Nobody wants to play the role of the fool, right? But I also…
How to Write a Good Blog Versus a Good Email
Content, content, content. The bane of any travel agent’s existence. Well, that and maybe last-minute airline cancellations. By now, you know that not only do you need to be on…
How to Use Words More Powerfully When Selling Travel
As Kevin Spacey’s character says to the young female reporter in Season 1, Episode 1 of House of Cards… “Words matter very much, Ms. Barnes.” Don’t they say that a…
Five Recommended Books That Will Improve Your Life in 2021
To be completely frank, narrowing down this list to only my top five has been a lesson in ancient water torture. Okay, maybe I’m slightly heavy-handed with hyperbole in this…
What you Need to Know Before Choosing an Email Service Provider
I’m sitting here with my triple espresso trying to figure out just how am I going to make this mind-numbingly boring topic, fingernail bitingly consumable. What can I say...I like…